100 Day Plan

This is what I will do in my first 100 days

Growing Membership

Reach out to fellow leadership candidates and the interim leader to explore how we can work together to:

  • Ensure they continue to play a vital role in building the party's future success.
  • Build on the strengths of our respective campaigns, broaden support beyond my own campaign base and unite the membership behind a shared vision for the party's future.
  • Build on and help support delivery of fundraising and youth development programmes.
  • Update and expand the membership skills database established in 2025, identifying the expertise, experience and interests that members can bring to the party.
  • Write to every member, inviting them to play an active role in building the party, whether through community activities such as litter picking, organising local meetings, contributing to policy development, campaigning or delivering leaflets. Every contribution matters.
Attend membership meetings to listen to members, understand their priorities, encourage participation and strengthen the relationship between the national leadership and the wider party.
Hold an online meeting with all members before the end of the first month to review progress and take questions. This meeting will then become a regular quarterly event.

Growing Responsibility

Open up NCC:

  • Publish dates and agenda of NCC meetings.
  • Establish clear opportunities for members to contribute, encouraging them to raise questions, offer suggestions and communicate their views through their regional chair.
  • Circulate minutes following NCC meetings, providing members with a clear record of discussions, decisions and agreed actions, subject to appropriate safeguards for genuinely confidential matters (openness will be the default, confidentiality the exception).

Strengthen the accountability of regional chairs, establishing a clear expectation that they will engage openly with members about NCC business, explain the positions they have taken and account for how they have exercised their votes.

Review how we invite members to contribute financially and in kind to the party, making our approach more effective and engaging.

Improve the responsiveness of party spokespeople and the quality, credibility and relevance of our policymaking:

  • Work with the Head of Policy to review existing policies, ensuring they are firmly grounded in a renewed commitment to the national interest.
  • Appoint a Head of Policy Research to establish research teams that monitor developments, identify trends and anticipate changing circumstances, test policy assumptions and coordinate work across key policy areas.

Priority areas:

  • Public investment
  • Welfare
  • Citizenship
  • AI
  • Foreign Policy
  • Defence

Growing Recognition

Establish a small campaign team to:

  • Identify the defining policy issue with which the party should become most closely associated.
  • Explore opportunities for local electoral and issue-based campaigning.
  • Develop a strategy for the 2027 local elections and the next general election.
  • Identify one priority parliamentary constituency in each region, potential candidates and winnable local wards.
  • Begin manifesto preparations and consider our approach to other parties.

The team will produce an interim report by the end of the second month.

Move quickly to capitalise on media interest following the leadership election, securing opportunities across national media, podcasts and other platforms to raise the party’s profile and communicate our political vision.

Growing Membership

Use the membership skills database and information from regional membership to:

  • Develop specific regional strategies for increasing the party’s profile and recruiting new members.
  • Match members’ skills and interests to national party needs.
  • Responsibility for supporting the development of an active and effective regional party organisation.
  • Ensuring that new members are adequately integrated into the party and given opportunities to get involved.

Create a new electronic welcome pack containing information about:

  • The party locally and nationally.
  • Information on getting involved.
  • Opportunities to share information about skills and political interests.
Work with each region to plan public meetings addressed by me as party leader, during my first year in office, to engage with existing members and attract new ones.
Meet with the YSD to agree a strategy for recruitment in colleges and universities with modest and realistic targets for the next 6 months.
Set up a team to produce and manage resources and activities to develop the political knowledge and organisational skills of new and existing members.

Growing Responsibility

  • Identify local resources, opportunities and priorities.
  • Set realistic targets for regional activity and recruitment.
  • Create opportunities for individual involvement in national party work.
  • Integrate university recruitment with regional strategies where appropriate.
Set up a team to move as many members as we can to a more secure direct debit collection method. As part of this, there will be an appeal to those members who can afford it, to contribute more.
Agree a new process for taking research papers through the party prior to any public announcements or launches.

Growing Recognition

  • Review recent fundraising work.
  • Establish a team to work on larger individual donations.
We will leverage all contacts we have to build an adequate press list. (Issuing press releases without a credible press list is not a good use of resources.)
Every region will be provided with a community action kit: hi-viz SDP vests, litter picking and graffiti-removing tools, and guidance on liaising with councils. (External funding for this already secured.)

Growing Membership

Introduce online meetings open to all members to discuss books, articles, political developments or party strategy. Prior reading to be provided and one member will give an introduction.
Establish a programme to contact all members who have left the party in the past year to encourage them to rejoin. Use the electronic data available and institutional memory to identify these people.
Publish updates in the newsletter setting out progress in the previous month and priorities for the month ahead.
Introduce regular online meetings, where members can question me directly and raise concerns and suggestions.
Start a newsletter to share ideas for regional and local initiatives, highlight and advise members on ongoing and forthcoming activities and campaigns.

Growing Responsibility

Arrange a calendar of campaigns targeting fundraising for specific purposes.
Make sure each region has a new bank account linked to the main HQ account and provide assistance to support local fundraising so election campaigns can be funded by the region.
Settle on the policy research priorities, establish teams and set aims for the next 6 months. The initial number of teams will almost certainly be small, owing to expertise, willingness to participate and capacity to oversee their work effectively. It is important that we learn how to walk with this process before we try to run.

Growing Recognition

Provide a week-by-week schedule of activities to prepare for elections in the identified constituencies.
Set up a media team and give them adequate guidance on the preferred tone and style for press releases and social media channels. Ensure all public-facing announcements are in line with this guidance.